The startingpoint training course will teach you about fundamental SEO strategies behind websites, search engines and website ranking.

How much do I need to learn? The minimum recommendation is to understand the basic SEO concepts so you are not left in the dark. From there it's up to you, the results you desire & whether you do it in-house or out-source it.

Here's some common areas we cover with startingpoint training

• Establish a StartingPoint and decide on the areas of focus.
• Learn what must be done to improve search engine ranking.
• Understand terminology like click-through rates.
• Discover how to identify the best keywords for your site.
• Understand how to make your site more relevant.
• See how to flow Keywords through headings and content.
• Learn about meta descriptions & other behind the scenes elements.
• Why Alternative text is helpful as well as beneficial to those with visual impairments
• Analyze your site and competitors' sites for competitive advantage.
• Check your search engine rankings as well as your competitors'.
• Learn how to read Google Analytic Reports.
• Understand link building and its impact on your ranking & visibility.
• Learn how to use blogs to increase your visibility in search engines.
• .Know when to out-source & when to keep it in-house.

Can you work within my budget? Absolutely, I understand that we all have varying budgets, time and resource availability so I will work with you to achieve a training course to fit your needs. From simple direction based training to a comprehensive tailored course covering most aspects of website SEO for marketing it's all up to you.